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Mazda Australia has kicked off 2008 exactly as it finished 2007 – in record
form.
- 7,103 sales: new January record, up 7.2 percent on previous best
- 8.6 percent market share
- Mazda2 up 258 percent year-on-year
Mazda sold 7,103 new passenger cars, SUVs and LCVs in January 2008, an
increase of 476 or 7.2 per cent on the previous January record (6627 set in
2007).
Mazda’s January market share of 8.6 percent is a pleasing result for the
opening month of 2008.
January's record result makes it the thirteenth record-breaking month in a
row for Mazda, cementing the brand's position as Australia's top-selling
full-line importer.
Mazda’s 8.6 percent market share (up 1.2 points on 2007 full-year result)
reinforces Mazda’s high standing with private buyers in a month when fleet sales
are historically soft.
The Mazda2’s success continues, the award-winning baby car setting a new
all-time record of 1,442 sales, a 258 percent increase on the same month in
2007.
The Mazda2 light car snared a 13.1 percent share of the light car market,
securing its position as the second most popular light car, despite having just
one body-style to the leader’s three.
"The success of the Mazda2 has really blown us away," said Mazda managing
director Doug Dickson. "It's validation that the Mazda2, and its Mazda3 big
brother are exactly the kind of exciting and economical new cars Australians are
looking for."
"With the new Mazda6 just days away from launch, and a sporty Mazda2
three-door due around the middle of the year, 2008 is shaping as a great year
for Australian new car buyers."
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