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The all new Audi A4 took centre stage at the 2008 Brisbane International
Motor Show on Friday 1 February 2008.
Australian swimming sensation and Audi Ambassador, Libby Lenton, joined
Audi’s managing director, Joerg Hofmann, to unveil the all new sedan for the
first time in QLD.
The most-important new model for Australia’s fastest-growing German luxury
brand, the new A4 will be officially launched in April 2008 and will account for
around 45 percent of vehicle sales.
The latest generation Audi A4 is new from the ground up and takes up the
mantle of sportiest saloon in the midsize category thanks to its winning
combination of sharp design, exceptional engineering and an efficient, yet
sporty engine line up.
Official pricing and specification for Australian vehicles is yet to be
announced however Audi Australia’s managing director, Mr Joerg Hofmann, says the
new A4 will cement Audi’s reputation for strong performance.
“The all new A4 will be a great addition to our range. It offers a superb
combination of stylish design, sophisticated technology, precise balance and
handling and of course it will offer an excellent alternative for luxury car
buyers when it arrives here next year,” Mr Hofmann said.
“We expect the arrival of this new model to continue the exceptional growth
to-date of Audi in Australia.”
In Australia, the new A4 will be available with a choice of two petrol and
one TDI engine at launch and a starting price of around $50,000 - $55,000 for
the A4 1.8 TFSI variant. A sporty 3.2 FSI and fuel-efficient 2.0 TDI will round
out the range at launch Down Under. A 2.7 TDI will follow in May 2008.
This latest A4 model boasts expressive design. The highly precise and
technical character of its styling clearly confirms Audi’s leading position in
this field. Compared with the previous model, the designers have altered the
proportions to create a new, sporty impression. The front overhang is shorter,
the bonnet and wheelbase distinctly longer.
At an overall length of 4.70 metres, the new A4 is larger and wider than
before with a substantial, powerful road presence.
Its body is significantly more rigid and safer than the previous model, and
also distinctly lighter, thanks to intelligent weight-saving.
Inside the new A4, the ambience is spacious and full of light, as would be
expected in a much larger model. It embodies the traditional Audi strengths
including a distinguished appearance, no-compromise high-quality workmanship
with close attention to detail and logical, intuitive controls.
In the safety area too, the brand sets new standards: the airbags and seat
belt force limiters work together even more effectively to protect the occupants
better than ever before.
Importantly, the engines use distinctly less fuel than the corresponding
units in the previous model. Fuel consumption has been lowered by an average of
13 percent for the petrol engines and six percent for the TDI units.
Arriving in Australian showrooms in April 2008, the all new A4 headlines an
impressive array of new Audi models on display, including the new A5 and S5
Coupe models, and the recently-released R8 sportscar.
The powerful 3.2 FSI quattro A4 will be on display at the Brisbane
International Motor Show from 1 February 2008.
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