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The fastest-growing German luxury brand in Australia, Audi, has reached yet
another record sales result.
Audi has closed the month of May with 611 units, ahead 41% for the period May
2007 year-to-date. Audi has now sold 3,143 units in the first 5 months and is
clearly on a successful growth path in Australia.
Eclipsing its May 2006 result by an incredible 40%, the Ingolstadt-based
brand is proving that Australian luxury car buyers are choosing Audi over its
traditional European competitors thanks to exceptional product like the Audi Q7
sports performance SUV, new all-terrain A6 allroad quattro and the TT Coupe.
According to managing director, Joerg Hofmann, the company’s double digit
growth targets are being met month-by-month, with a host of even more exciting
new cars to be introduced Downunder in the remainder of the year.
“The Audi R8 is proving exceptionally popular with the strong demand already
leading to a waiting list for this new sports coupe. With the new A5 and S5
models also soon to be launched here, Audi is in a good position to achieve
steady, sustainable growth,” Mr Hofmann said.
“With these new products alone, we are seeing a ground swell of interest from
luxury car buyers, but we have yet more models that will boost sales even
further. The new TT Roadster is on its way, as is the compact, sportive S3 –
cars that will appeal to sportscar lovers.
“And the new Q7 3.6 FSI SE model which is about to arrive will provide
another option for SUV-buyers.
“Audi can offer a vehicle for every taste and this is being borne out by our
successful growth in Australia. We remain confident that our record sales target
will be reached at the end of the year,” Mr Hofmann said.
The brand’s new model offensive is well-supported by investment in new dealer
facilities including the $11 million Penfold Audi showroom which recently opened
in Burwood, Victoria and the new $10 million Audi Terminal to open in Five Dock
later this year.
“Our investment into product, facilities and brand campaigns such as our high
level sailing regattas, which have seen Audi take the lead as the No. 1
supporter of competitive sailing in Australia, all build consumer confidence for
Audi in Australia,” Mr Hofmann added.
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