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Japan sales to commence in summer 2007
HIROSHIMA, Japan - Mazda Motor Corporation today held a rollout
ceremony for the all-new Mazda2 (known as the Demio in Japan) at its Ujina Plant
No.1 (U1) near Mazda’s headquarters in Hiroshima. Approximately 550 people,
including Mazda’s Executive Vice President, Robert J. Graziano, together with
other Mazda executive officers, union representatives and employees, gathered to
celebrate the start of new Mazda2 production. The first car to come off the line
is bound for the Japanese market, with sales due to commence in summer 2007.
Mr. Graziano greeted the attendees, saying, “The all-new Mazda2 is the first
of Mazda’s new generation products to evolve to the next stage. While the
current model was intended for the domestic market, the new model has been
developed into a globally competitive car. I wish to congratulate you all on
your hard work, which has now successfully brought us to the start of full mass
production. I am convinced that the all-new Mazda2 will capture the hearts of
our customers and demonstrate to drivers the world over that, ‘Mazda vehicles
look inviting to drive, are fun to drive, and make you want to drive them
again.’ The new Mazda2 offers an exhilarating driving experience that is the
soul of Zoom-Zoom and we will continue to build cars with the strong
understanding that safety and environmental friendliness are a vital part of
making cars fun-to-drive.”
By focusing on weight reduction during its development, the all-new Mazda2 is
roughly 100 kilograms lighter than its predecessor, placing it among the most
fuel efficient vehicles in its class. It also has substantially improved safety
performance. Based on Mazda’s excellent driving dynamics, the all-new Mazda2
meets today’s demanding regulatory requirements and customer needs for excellent
styling, maneuverability and economy. The all-new Mazda2 European model was
greeted with great acclaim at its world premiere at the Geneva Motor Show in
March 2007 and again at its Asian debut during the Shanghai Motor Show in April.
Along with continuing production of the all-new Mazda2 at the U1 plant,
additional Mazda2 production will begin at the Ujina Plant No.2 (U2) in June
2007. Sales will commence in Japan, followed by Europe and Australia and other
markets. Production of Mazda2s for the Chinese market is scheduled to start at
the Changan Ford Mazda Nanjing plant by the end of 2007.
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