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How do you photograph a car that has already been portrayed from every angle,
stationary and at 301 km/h? Creativity, visions and associations are called for.
World-renowned fashion guru, Karl Lagerfeld, has interpreted the Audi R8 in a
highly idiosyncratic manner. Enthralled by the sports car’s visual appearance,
the designer developed a kaleidoscopic abstraction somewhere between man and
metal object. Lagerfeld worked with reflections and the most sought-after male
model of the moment, American Brad Kroenig. To the onlooker, viewing many of the
photos is like looking into a kaleidoscope.
The designer presented twenty of the black and white images in the Audi Forum
New York on 12 May during a special event entitled “Kaleidoscopic Vision of a
Car.” The guests from the worlds of business and entertainment had an
opportunity to compare the real-life car with its mirror images – and to meet
the designer in person. The pictures will be on display for two weeks as part of
the photo exhibition at the Audi Forum.
Lagerfeld shot the R8 in southern France, in Ramatuelle near Saint-Tropez –
using three extra-large reflective screens and the very best equipment.
“The R8 is a car of today, and it must be photographed using state-of-the art
technology,” he said.
An artwork calendar containing twelve of the remarkable sports car images is
exclusive to Audi R8 customers.
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