- Strategic Vision 2005 Total Quality Study lauds Hyundai
- Tucson and Accent named category winners
Hyundai cars have garnered two segment wins in the 2005 Strategic Vision
Total Quality Study in the US, which surveyed over 40,000 people who bought new
vehicles in October and November 2004.
In the influential US market study which asked the buyers an extensive array
of questions about their complete ownership experience including buying, owning,
and driving their new vehicles, Tucson topped the Small SUV segment while Accent
tied with Mazda3 and Focus for the best in the Small Car segment.
Hyundai’s Tucson set a new benchmark for the Small SUV segment, its owners
rating it highest on roominess, quietness and innovation and reporting that it
provided them a feeling of refinement typically not present in this segment.
Accent was cited as offering owners superior craftsmanship, style and
thoughtfulness.
Also, 73.61 per cent of Hyundai owners reported no problems with their new
vehicles, slightly ahead of the industry average of 73.43 per cent.
“Hyundai is certainly doing a lot right to grow its position in the US market
and provides another blueprint for domestic American makers with its superior
interior craftsmanship as reported by its owners,” said Daniel Gorrell,
Partner-in-Charge of Strategic Vision’s automotive division. “Hyundai is within
striking range of Toyota and Honda with respect to problems reported. With
resolve, Hyundai may match these two quality leaders soon,” Mr Gorrell said.
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